De Baak’s aim is to enable leaders and entrepreneurs to make a positive, long-term impact on the lives of individuals, society, planet and profit.

About us

De Baak

De Baak is a training and knowledge institute in the field of leadership and entrepreneurship. We focus on the 'Human Side of Enterprise' - on the development and effectiveness of people in organizations.

At De Baak learning means: discovering unexpected talents, identifying surprising opportunities and combining intelligence with creativity. De Baak develops open and custom programs in Dutch and English, supports sustainable business practices and contributes to many social learning and development projects. De Baak is affiliated with the Confederation of Netherlands Industry and Employers, the VNO-NCW.

De Baak is acknowledged as a leading training institute in the Netherlands. With a staff of more than three hundred professionals, a substantial network of over four hundred specialists with positions at universities, business schools, innovation centers and knowledge institutes around the world, De Baak has created and mastered various methods of learning. De Baak is located in the Netherlands: Driebergen, Noordwijk en The Hague. These locations play an essential role in the learning context.

Global Business

To survive in today’s ever-changing world, leaders and individuals are required to keep abreast of worldwide trends and translate these to their organization or profession. Again and again, we find that in order to be successful in this challenging environment, it is becoming increasingly important to know how to connect leadership with entrepreneurship together with constant learning. De Baak supports international teams or teams that want to be inspired by international companies. We have partners throughout Europe, the US, China and India. Over the last few years de Baak has been organizing multiple Learning Events within the Netherlands and Learning Journeys abroad on these focus countries and issues concerning global business and identity. With this we strive to deepen the understanding of ‘other’ cultures, different societies and business practices. To talk about training options for your organization, please contact our Advice Desk +31 343 556 369 


Sustainability is a guiding principle at De Baak. We facilitate our clients’ transition to new organizational and business models needed in a cradle-to-cradle, circular economy through a number of methodologies, including social innovation and change. Vision De Baak believes that internal entrepreneurship as well as entrepreneurship proper can start, change, and improve the world around us. Within our circle of influence, each one of us can actively contribute to a sustainable world and society.


De Baak’s aim is to enable leaders and entrepreneurs to respond successfully to challenges for a rapidly changing world and make a positive, long-term impact on the lives of individuals, society, planet and profit. At De Baak In our day-to-day business, we implemented a number of policies that make our buildings and food and beverage sustainable wherever possible. We are committed to supporting diversity and vitality in our staff and in our programs and provide equal access to learning. Other initiatives impacting society are our co-creations with social entrepreneurs Share People and Better Future and our community work with organizations supporting families with autism. Our compliance with ISO-14001, GreenKey Gold certificate and FIRA Bronze level (ISO26000) are a testament to these efforts. 


De Baak’s aim is to enable leaders and entrepreneurs to respond successfully to challenges in a rapidly changing world and make a positive, long-term impact on the lives of individuals, society, planet and profit. We have been doing so since 1948, when De Baak was established to support leadership to rebuild the Netherlands after World War II. At the time, its statement of purpose conveyed that De Baak wished “to operate in the field of labor – industry, banking, insurance, trade, and transportation – while respecting individuals’ convictions and political views as well as pursuing positive social relationships in the business community.” Today, De Baak’s culture and values still match the spirit of its founding director, the late Charles Maitland. Maitland “sought the balance between the head and the heart, between facts and feeling.” This balance, and the focus on personal development as it impacts organizations and the context in which they operate, remain hallmarks of De Baak’s continuing contribution to business and society.In our ever increasing global community, the human side of enterprise is vitally important to both industry and communities alike.


Strategy and operations at De Baak are overseen by a Supervisory Board of five eminent men and women who have made their mark in Dutch industry and government. Chair is Mr. Ronald Blom. An Advisory Board of fifteen members representing a variety of segments of Dutch society provides solicited and unsolicited advice, mainly focussed on business strategy and stakeholder relations. Chair is Prof. dr. Alexander Rinnooy Kan. – To see who’s in the supervisory board and the advisory board, please visit our Dutch website.

International team

We bring you even further …

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Our venues stimulate learning and creativity ...

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Working at De Baak

Our clients expect nothing but the best through a combination of expertise, entrepreneurship and creativity ...

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Spanning the globe …

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A drawing is simply a line going for a walk ...

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Locations play an essential role in the learning context