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Innovation distinguishes
between a leader and a follower
Steve Jobs, co-fouder of Apple (1955-2011)

Founded upon the Humanist tradition of the 1950s, De Baak pioneered the understanding of the human side of enterprise. The institute’s focus is on the individual, the individual’s effective interaction within the organization or company—and within society. The learning programs created by De Baak integrate goals set by clients and their organizations. The method of learning appeals to the intellect and the imagination, the pragmatic and creative sides of human nature.


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